Social Media Breakfast Edmonton (SMBYEG) is a local event that provides a place for those interested in social media to discuss effective practices, past experiences, and new techniques. Through this event, SMBYEG aims to nurture social media in the community, and also enhance existing social networks.
Social Media Breakfast Edmonton (SMBYEG)'s primary organizational goal is to make the Edmonton Capital region a premier social media community. SMBYEG aims to achieve this by providing opportunities to build and grow the existing community, bringing forth opportunities for social media networking and education within the regions at all levels of digital literacy. As such, they wanted to explore a redesign of their existing website, in order to have a new online engagement platform that aligns with the organization's established goals - selling more tickets, and attracting more speakers, sponsors, and volunteers to their events.
The presented piece is the development of a new, mobile-friendly/responsive website that reorganizes SMBYEG's existing content in an engaging manner. The website would serve as a hub for all SMBYEG events, providing a place for users to find out more information about each event, as well as explore ways in which they are able to contribute to the SMBYEG community and get involved. The website retains critical aspects of the brand's identity in both colour and existing typeface, but aims to present a lead-generation cented platform that promotes their existing content effectively to both new and returning users.
For this project, the client was presented with an initial proposal, providing a general outline of the client's needs, as well as recommended solutions and approaches, in addition to the establishment of a fee schedule and terms and conditions. Feedback gathered from the client was used to guide the initial research and development stage.
Initial research was aided by the organization providing its analytical data for a better understanding of the performance of the existing website, including its top visited pages, areas of traffic, and device usage and preferences. Analytical data was used to supplement persona generation, as well as the performance of a complete website audit.
Wifreframe development began as a result of the initial research, in addition to general feedback from the client. Exploration was done into the usage of header navigation as a form of sidebar navigation; the existing site had two sidebar navigational components in addition to its header navigation.
High-Fidelity Mockups were created based on initial research and wireframe generation, making sure to reinforce the organization's own goals and needs. Mockups were supplimented with the creation of an element collage, outlining all of the major visual elements to be included in the final mockup.
